AI Chatbot Implementation Checklist

Your step-by-step guide to replacing web forms with intelligent AI

1 Pre-Launch Preparation

  • Define your conversion goals

    What action do you want visitors to take? (Book demo, get quote, purchase, etc.)

  • Identify key qualifying questions

    List 3-5 questions that determine if a lead is sales-ready

  • Gather training content

    Collect website URLs, product info, FAQs, and pricing details

  • Prepare your CRM integration

    Have Zoho or HubSpot credentials ready for automatic lead sync

2 GPT Training & Configuration

  • Add website URLs for crawling

    Include product pages, about page, pricing, and FAQ sections

  • Upload product catalog

    Add products with images, prices, descriptions, and purchase links

  • Configure data collection fields

    Set required fields: email, name, company, phone, etc.

  • Set up conversation hard stops

    Configure message limits for collecting required information

  • Test the AI responses

    Ask common customer questions and verify accurate answers

3 Branding & Customization

  • Upload your logo

    Add your business logo for consistent branding

  • Set brand colors

    Configure primary and accent colors to match your website

  • Customize the greeting message

    Write a welcoming first message that sets expectations

  • Configure voice (optional)

    Enable voice responses and optionally clone your voice

4 Integration & Deployment

  • Connect your CRM

    Set up Zoho or HubSpot integration for automatic lead sync

  • Copy the embed code

    Get the widget code from your GPT dashboard

  • Add to your website

    Paste the code before the closing </body> tag

  • Test on mobile and desktop

    Verify the chat works correctly across all devices

  • Set up billing (Direct Debit)

    Configure GoCardless for usage-based payments

5 Post-Launch Optimization

  • Monitor conversation analytics

    Review lead capture rates and conversation quality

  • Review lead summaries

    Check AI-generated summaries for qualification accuracy

  • Add missing training content

    Update with new products, FAQs, or common questions

  • Optimize based on data

    Adjust qualifying questions and conversation flow